Anuradha

Anuradha

Passion to Profession 

It all happened during the lockdown 2020 when exploring something new was in the air. I wanted to utilize the time in hand to work on my hobby since childhood of dress designing, art and handicraft and put my imagination to reality. I no longer wanted to limit my talents to just a passion and instead wanted to take it up as my profession. This I did with my newly launched fashion & apparel brand ‘Tuyo Tulsi’ reaching PAN India on the e-commerce platform.

‘Tuyo’ is Spanish word which means ‘Yours’. And ‘Tulsi’ is an Indian word, which is the name of a holy plant  worshiped in every Hindu household and is an essential part of religious activities. It also has varied medicinal qualities and is used to cure several diseases. I believe, similar to the brand’s name, the products are of high quality and with time the name will make its presence everywhere and will be one of the most loved & valued brand to its’ customers. Hence “TUYO TULSI” means “Yours Tulsi”.

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I chose “Eagle” as the logo for my brand. The eagle is a solar symbol, and can be linked to all sky gods. It signifies inspiration, independence, victory, longevity, speed, pride, leadership and royalty. It is often an emblem of power. I found the logo appropriate because it signifies the strength of courage behind my venture that will help me to cross the boundaries and reach new heights. I believe to be patient and to remain positive having faith in the possibilities future holds for me. Thus the logo conveys the message of reaching high and visualizing the future.

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The mission of my initiative is to touch every segment of art & craft, fashion designing. I feel, India has a lot of talent and only requires a platform to showcase the same. My ventures’ vision is to create a large platform in the field of fashion Industry in India. I desires to take my business ahead to give opportunity to many others like me who have an artist hidden in them but are not getting chance to come ahead and live their dream.